• Blog

    Etsy Visibility: What You Need to Know

    Etsy Visibility in a cursive font on a black background with the words what you need to know to get found and an image of a grey haired woman with folded arms and a collared white shirt
    Etsy Visibility in a cursive font on a black background with the words what you need to know to get found and an image of a grey haired woman with folded arms and a collared white shirt

    Etsy Visibility: What You Need to Know to Get Found and Make Sales

    If you’ve ever felt like your Etsy shop is invisible, you’re not alone. Maybe you’ve put hours into creating your printable products and writing listings, but when you check your stats, you’re barely getting views. It’s frustrating.

    The good news is that Etsy visibility isn’t about luck. Etsy’s search engine rewards shops that are clear, consistent, and strategic with their listings. That means you can take specific steps to improve your chances of getting found.

    Here’s what you need to know.

    1. Your photos matter more than you think

    When shoppers scroll through Etsy, your listing photos are the very first thing they notice. If your thumbnail isn’t clear, readable on mobile, and designed to stand out from dozens of similar products, you’re going to lose clicks no matter how great your product is.

    High-quality mockups, minimal text, and easy-to-read fonts make all the difference. And yes, people do judge a book by its cover on Etsy. If you only improve one thing today, make it your first listing photo.

    Want help? My Etsy Shop Listing Kit includes photo tips and mockup guidance (and more!) so your listings stand out in search. Check it out here.

    2. Titles should speak your customer’s language

    Your listing title isn’t just a label. It’s what tells Etsy (and your buyer) exactly what your product is and who it’s for. Instead of writing something short like “Budget Planner,” be more specific: “Printable Monthly Budget Planner for Families.”

    Think about what your ideal customer would type into the search bar. Use that language in your title, and always lead with your strongest keywords in the first 40 characters because that’s what buyers can see on your listing.

    3. Descriptions are about benefits, not just features

    A lot of Etsy sellers copy and paste details into their descriptions without thinking about how buyers actually read them. Features matter, like size, format, and what’s included, but benefits sell.

    Instead of just saying “includes 12 printable pages,” show how it helps: “Stay organized all year with 12 printable budget pages you can re-use every month.”

    Etsy also pulls text from your descriptions into Google search results, so this is another place where clear, keyword rich writing helps your visibility.

    There’s no need to use subjective phrases like “beautiful” or “interesting” unless that’s a part of your actual product (e.g. a shirt with the phrase beautiful mama).

    4. Tags still count

    Etsy gives you 13 tags per listing, and you should use them all. But here’s the trick: don’t just repeat your title keywords. Use different variations of what your customer might search for.

    For example, if your product is a printable babysitting voucher, your tags could include:

    • babysitting coupon
    • printable vouchers
    • babysitter gift
    • new parent present

    This helps Etsy understand your product in multiple contexts, giving you more chances to get found.

    5. Consistency builds trust with Etsy

    Etsy’s algorithm looks for signs that your shop is reliable and relevant. That means filling out your shop policies, writing an About section, and keeping your shop active with new or renewed listings.

    It doesn’t mean you need to list something every single day, but it does mean Etsy rewards consistency. An active shop with clear branding is more likely to be shown in search than a shop with only a couple of listings and no details filled in.

    6. Visibility takes time (and tweaks)

    Even with the best titles, tags, and photos, Etsy doesn’t always send traffic overnight. It can take weeks for a new listing to find its place in search. That’s normal. The key is to monitor your shop stats, notice what’s working, and adjust one thing at a time.

    Visibility is about progress, not perfection.

    My Final Thoughts

    Getting found on Etsy doesn’t come down to one magic trick. It’s a mix of photos and mockups, titles, descriptions, tags, communication, and consistency working together.

    If you want step-by-step help with these areas, my Etsy Shop Listing Kit walks you through everything you need to know to optimize your listings. From writing titles and tags to improving your photos and descriptions, this Kit gives you a clear process you can use again and again.

    You don’t have to wonder if your listings are hurting your visibility. With the right tools, you can finally feel confident that your shop is set up to get found.

    👉 Check out the Etsy Shop Listing Kit here

    And if you’re not sure where to start, come join us in the Facebook group for feedback and support.

    CONTINUE READING

  • Blog

    How Many Listings Do I Need to Open an Etsy Shop?

    A woman sitting on a gray couch cross legged and typing on a laptop. The bold text reads how many listings to I really need to get started on Etsy.
    A woman sitting cross legged on a light gray couch typing on a laptop. She has on a white shirt and black pants with a mug sitting next to her. The caption reads how many listings do I really need? To get started on Etsy. There is a large black bar running across the image behind the photo of the woman and underneath the text.

    How Many Listings Do I Really Need to Start Selling on Etsy?

    If you’ve been Googling “how many listings do I need to open an Etsy shop,” you’re not alone. It’s one of the most common questions I see in Facebook groups and DMs. And while I get why you’re asking it (because we all want to know the “right” answer), the truth is: the number doesn’t matter nearly as much as you think it does.

    Let’s talk about what does matter.

    1. Your product line matters more than the number

    You could have 50 listings in your shop and still not make consistent sales if those products are scattered across totally unrelated categories. A printable wall art piece, a meal planner, and a budgeting worksheet might all be technically “printables,” but if they’re targeting different audiences, Etsy won’t know who to send to your shop.

    Instead of focusing on quantity, focus on cohesion.
    That means creating a product line (think 5 to 10 related items that solve a specific problem for a specific type of customer). This helps you show up in search, increase average order value, and get found more often by people who are actually ready to buy.

    If you’re not sure what that looks like in your niche, here’s a breakdown to help: How to Find Your Next Best Selling Printable Product Line

    2. If your SEO isn’t working, your listings won’t either

    You can have 5 listings or 500, but if your titles, tags, and descriptions aren’t set up with Etsy SEO best practices, your shop won’t get found.

    I’ve seen newer sellers add more and more products thinking that will solve the visibility problem (I did this in the beginning, too!). But here’s the hard truth: more listings won’t fix bad SEO.

    Make sure:

    • Your title includes long-tail keywords your buyer would actually search for
    • All 13 tags are used, and they’re 20 characters or less
    • You’re not repeating the same keyword over and over

    3. More listings = more data (but only if you learn from it)

    Yes, having more listings can help Etsy learn what your shop is about and who to send your way. But that only works if you’re using the data.

    If something isn’t getting any views after 30+ days, it’s worth revisiting the thumbnail, the keywords, and even the actual product itself.

    Some questions to ask:

    • Is the product solving a real problem for someone?
    • Is the listing photo clear and readable on mobile?
    • Am I using keywords my customer is actually searching for?

    That’s how you build a smart, strategic shop.

    4. You’re allowed to start small

    Let’s get real. You do not need 100 listings to start selling on Etsy. You don’t even need 20. Some sellers start with 5 and get sales. Others don’t get traction until they’re 30 listings in. There’s no perfect number, but there is a smarter way to approach it.

    Start with one product line. Build 5 to 10 listings around that customer. Focus on making those listings strong – good SEO, great mockups, clear descriptions. Then grow from there. That’s it.

    If you’re still wondering if you’re ready to list your first (or next) product, I’ve created a quick quiz to help you figure that out.

    Take the quiz: Are You Ready to List Your Etsy Product?

    My Final Thoughts

    So how many listings do you need?

    As many as it takes to clearly communicate what your shop is about, help Etsy learn who to send your way, and solve real problems for your audience.

    It’s not about more. It’s about better.

    Everyone starts from zero. It’s getting your first products out there that matters. Once you do that, you can learn what to do next. What to do better. It’s trial and error and Etsy is a marathon, not a sprint.

    If you’re ready to go from guessing to listing with confidence, take the quiz, check out our resources, and let me know in our Facebook group how it’s gping. I’d love to cheer you on.

    CONTINUE READING

  • Blog

    Is Etsy a Good Side Hustle for Introverts? Yes, it is.

    A woman smiling and holding a mug. The page is torn and the heading says Is Etsy a good side hustle for entrepreneurs. Yes, it is.

    Why Selling Printables on Etsy Is the Perfect Side Hustle for Introverts

    If you’re an introvert, you’ve probably been told you need to “put yourself out there” to succeed. Whether it’s showing up on social media, doing live video, or constantly engaging online…it can feel exhausting just thinking about it. But what if I told you there’s a way to build a creative business that works with your energy, not against it?

    Selling printables on Etsy (read more about what printables are in this post) has been the perfect side hustle for me as an introvert – and I believe it can be for you too. Here’s why.

    1. You Can Build in Quiet

    Let’s start here: Etsy doesn’t require you to be constantly “on.” You don’t have to talk to people all day or show up on video to make sales. You can design your products, write your listings, and build your shop during quiet, focused moments that work for your brain and schedule.

    When I started my shop, I was working a demanding full-time job and directing a team. I had zero energy left at the end of the day, but especially for traditional side hustle ideas that required talking to people or managing clients. Creating and uploading printables was something I could do with a podcast on and a blanket wrapped around me. No draining meetings, no performative content. Just creative work I could do quietly and independently.

    2. Delivery Is Fully Automated

    One of the most introvert-friendly features of selling printables is that you don’t have to be “available” to make a sale. Once you create your digital product and publish your listing, Etsy handles the product delivery for you.

    Customers receive an automatic download after they purchase. No packaging, no shipping, no DMs at 11pm asking where their item is (well, sometimes they still do if they don’t read my Note to Buyer instructions, but it’s rare. That’s what makes this model so appealing. Especially if your energy tends to run out fast after social interaction.

    I can be in a meeting, taking the dogs for a walk, or even sleeping and still make a sale. That passive income potential, combined with the low-pressure nature of digital products, is a dream setup for introverts.

    3. Low-Stakes Communication

    Introverts often prefer meaningful one-on-one conversations to being the center of attention. Etsy supports that kind of interaction.

    You’ll occasionally get messages from buyers – maybe they’ll ask a question about a printable or need help accessing their file – but most of the time, Etsy is a quiet, asynchronous experience. You reply when it works for you. There’s no phone ringing, no chat windows popping up, no live customer support needed.

    That’s why you can do it all while working full or part-time, too.

    And if you’re aiming for Star Seller status, replying to customer messages within 24 hours helps – but you can still do that on your own time, no small talk required.

    4. You Can Market Strategically, Not Loudly

    Marketing doesn’t have to mean dancing on TikTok or hosting Instagram Lives. You can build your traffic in ways that feel calm and strategic – like Pinterest (which is a visual search engine, not a social platform) or just using Etsy SEO.

    For example, learning how to use keywords in your product titles, tags, and descriptions can get your products in front of more buyers – no personality required. I leaned heavily on this when I was starting. I learned how Etsy search worked, and my printables started getting found.

    If you’re new to keyword research, I walk through my favorite tools in this blog post.

    5. You Control the Pace

    Introverts often need more time to recharge – one that selling printables supports beautifully.

    There’s no pressure to be online constantly or respond instantly. You can do your product research and batch-create listings when you have energy, and then take a break. Etsy allows you to scale slowly, intentionally, and sustainably.

    That’s how I built my shop: one listing at a time, in the evenings and weekends when I felt up for it. I wasn’t racing anyone. I was building something just for me – and it grew into a side hustle I’m proud of. If you’re feeling unsure where to start, this post might help.

    6. It’s a Creative Outlet That Doesn’t Drain You

    This one’s personal. As someone who gets overstimulated easily, I needed a business model that let me express myself without burning out. I found out through my journey with printables, that I actually love to create and it is cathartic for me.

    Designing printables became a way to play and experiment. I didn’t need to be “on brand” every day or constantly network. I just needed to make something useful, beautiful, or helpful, and get it in front of the right people.

    Some days I feel like working in silence with music on and a spreadsheet open. Other days, I’m designing a new printable while watching a show. That freedom is what keeps me coming back.

    7. You Don’t Have to Be “Big” to Be Successful

    The best part? You don’t need a following or extroverted personality to succeed with printables on Etsy. You just need a good product, a strategy that works for you, and the willingness to start.

    You can do this quietly. Thoughtfully. Introvert-style.

    My Final Thoughts

    Selling printables on Etsy lets you build a business that fits you. No loud launches, no pressure, no live selling, no constant content. Just simple systems, quiet creativity, and the freedom to scale at your own pace.

    If this sounds like your kind of side hustle, I’d love to support you on your journey.

    Next steps:

    You don’t have to hustle loudly to build something great. You just have to start.

    CONTINUE READING

  • Blog

    Easy Steps to Get Started and See Results on Etsy

    A woman typing on a laptop with desk accessories in front of her on a table

    If you’re dreaming about selling printables on Etsy but feel overwhelmed or unsure of what to do first, this post is for you. I know how easy it is to get stuck in the research phase, overthink every decision, and stall before you ever even hit “publish” on your first listing. So let’s keep it simple.

    These are the exact steps I recommend (and teach in my course) to start your printable Etsy shop the smart way, with clarity, intention, and the confidence to take action.

    1. Start With One Simple Product Idea

    You don’t need 20 products to open your shop. In fact, I recommend starting with just one. Pick something you’re excited to make and test it.

    Here’s why this matters: Most people wait until they have everything “perfect” to open their shop, and that delay costs them valuable learning time. Etsy success comes from experimenting, tweaking, and improving. You can’t do that until you start.

    If you need help brainstorming, read How to Find Your Next Best Selling Printable Product Line. It’ll walk you through choosing something aligned with what buyers are already looking for.

    2. Create It in a Tool You’re Comfortable Using

    You don’t need fancy software to make printables. What do you already know how to use? Canva? Google Sheets? PowerPoint? Use that.

    If you’re not familiar with any of those, Canva is a great place to start! It has a robust free plan, is beginner friendly, and is packed with templates to jumpstart your creativity.

    Not a designer? That’s okay. You can absolutely start with simple design layouts. The key is to make sure your product is useful and easy to print. Think checklists, trackers, calendars, kids’ activities – whatever fits your skills and interests.

    More on this: How Do I Make Printable Products to Sell on Etsy?

    3. Write a Clear, Simple Listing

    Don’t overthink it. Your Etsy listing should explain exactly what the buyer is getting and why it’s helpful. That’s it.

    Use:

    • A clear, benefit driven title
    • At least 5 high-quality listing images (these are your mockups)
    • A product description that highlights what it is, how to use it, and what’s included
    • All 13 Etsy tags (20 characters including spaces)

    Need mockups? Start with 30 Printable Product Mockups. They’re easy to use and designed for printables specifically.

    4. Open Your Shop Even if It’s Not “Ready”

    Perfection is the enemy of progress. Your first product doesn’t need to be your best-seller. You just need to get it listed and published. That’s how you learn what works.

    Use my link to get 40 free Etsy listings when you open your shop.

    If you want a step-by-step guide for this part, the 5 Day Etsy Shop Launch Challenge breaks everything down into small daily tasks.

    5. Promote Your Listing in One Simple Way

    Don’t try to be everywhere at once. Pick one platform (e.g. Pinterest, Instagram, or your email list) and focus on sharing your product there consistently.

    You don’t need a huge following. Just start telling people what you created and who it’s for.

    I chose Pinterest because it was the easiest. You can directly share to Pinterest from Etsy. The pins aren’t in the ideas Pinterest sizes, so it limits engagement, but it takes me two seconds to do, and if someone buys through my link, I save money because of my Share & Save link discount. Read about How to Share Your Etsy Listings on Pinterest (Without Making It Complicated).

    6. Check Your Stats and Improve

    Give your listing 2–6 weeks to collect some data. Etsy’s algorithm takes time to figure out who to show your product to. Meanwhile, watch which listings get views and clicks.

    Once you see what’s working (and what’s not), start making small improvements:

    • Update your title or tags using one of my favorite keyword tools
    • Improve your mockup images
    • Test new product ideas based on what your customers want

    You can absolutely grow a shop by doing this one small step at a time.

    Final Thoughts and Next Steps

    You don’t need to do everything all at once to be successful on Etsy. In fact, the sellers who make it work long-term are usually the ones who started with one product, one goal, and one clear next step.

    So if you’ve been waiting for the “right time,” this is it. Start small. Learn as you go. You can always tweak, improve, and grow.

    Want more support?

    You’ve got this.

    CONTINUE READING

  • Blog

    How to Share Your Etsy Listings on Pinterest (Without Making It Complicated)

    A person's hands typing on a laptop sitting on a wooden table
    An image of a person typing on a laptop sitting at a table. The background color is mint with a cream text box.

    Pinterest has been one of my favorite ways to drive traffic to my Etsy shop – and it’s totally free! But I’ll be honest, when I first started, I wasn’t using it the right way. I was just pinning here and there without much strategy, and then wondering why I wasn’t getting many clicks. If that’s you right now, don’t worry. This post is going to walk you through how to actually share your printable Etsy listings on Pinterest in a way that helps them get seen.

    Let’s keep it simple and do this step-by-step.

    1. How to Set Up a Pinterest Business Account (or Switch Your Personal One)

    Before you start pinning your products, you need to make sure you’re using a Pinterest business account, not a personal one. Why? Because business accounts give you access to analytics, rich pins, and branding tools that help you understand what’s working and grow faster.

    Option 1: Create a brand new business account

    If you want to keep your personal boards (like your wedding inspo or dream kitchen) totally separate, go to business.pinterest.com and click Sign Up to create a brand-new business account.

    Option 2: Convert your personal account into a business account

    If you’re okay turning your current account into a business one:

    1. Log into Pinterest on desktop
    2. Click the down arrow in the top right corner
    3. Select Convert to Business
    4. Follow the prompts to update your name, business type, website, and email

    It takes less than five minutes, and you won’t lose any of your boards.

    P.S: Pinterest no longer allows you to claim your Etsy shop. I still see old information out there saying you can. If you have Shopify, your own site, or you want to publish from your Instagram, you can still do that.

    Now that you’re set up, let’s talk about how to actually use Pinterest to bring people to your listings.

    2. Understand Why Pinterest Works So Well for Printables

    Unlike Instagram or TikTok, Pinterest isn’t a social platform, it’s a visual search engine. People go there with intentions. They’re planning a party, organizing their budget, decorating a nursery…and that means your printables can be the exact thing they’re already looking for.

    Here’s the good news: your products don’t have to go viral to be successful on Pinterest. You just need a few solid Pins that keep getting found over time.

    Why it matters: Pinterest has long-term traffic potential. One good Pin can drive views to your Etsy shop for months (even years). For printable sellers, it’s especially helpful since you don’t need to worry about shipping deadlines or inventory turnover.

    3. Create Pins That Actually Get Clicks

    Pinterest users scroll fast, so your Pin needs to stop the scroll. The most effective Pins:

    • Use tall images (1000 x 1500 px is the sweet spot)
    • Have clear, easy-to-read text overlay (think big fonts, short headlines)
    • Show off your product with a high-quality mockup that makes it look useful or beautiful (ideally both)

    What works well for printables: lifestyle mockups, usage examples (like a filled-out planner page), or styled flatlays can all work great. If you’re using Canva, they’ve got pre-sized Pinterest templates you can customize to match your brand.

    4. Write a Strong Pin Title and Description

    You don’t have to be a copywriter, just think about what your ideal buyer would type into the Pinterest search bar. That’s your starting point.

    Pin Title Example: “Editable Baby Shower Game Bundle – Printable Party Games for Girl Baby Shower”

    Pin Description Tips:

    • Use keywords naturally (don’t keyword stuff)
    • Describe the product and who it’s for
    • Include a clear CTA like “Click here” or “Get it now”

    Pinterest, like Etsy, uses these fields to figure out what your content is and who it should be shown to. Make it easy for them.

    Each Pin should link to one specific product, not just your shop homepage. That way, when someone clicks, they land right where they can buy.

    If you use Etsy’s “Share & Save” link feature, they’ll even reduce your fees by 4% if a sale happens from that click. (Yes, please!)

    Pro tip: You can grab the “Share & Save” link from your listing manager on Etsy, it’s under the gear icon (Settings) for each listing and includes your affiliate code automatically.

    Snip of an Etsy listing setting for the Share button with Share & Save in green.

    You can also just share directly from Etsy. This is by far the lazy *cough* easy – way to do it. You likely won’t get as much traffic from these Pins because they aren’t the ideal size, but it only takes two clicks to do and it can still get you traffic.

    6. Use a Pinterest Scheduler (Optional but Helpful)

    If you’re only pinning when you remember to, your traffic will probably be hit or miss. Scheduling tools like Tailwind (free) let you load up a week or month’s worth of Pins in one go. That’s what I do now, and it’s definitely a time-saver.

    You don’t have to use a scheduler, but consistency really does help.

    7. Start with One Product Line

    If the idea of creating Pins for your entire shop sounds like too much, don’t do it. If you don’t want to do something in your business, especially when it comes to marketing, there are always other options. Find the one you like the most and do that one.

    If you do start on Pinterest, pick one product line to start with. Maybe it’s your meal planners or your holiday games. Create 3–5 Pins for just that product line. Each Pin can have a different image, headline, or color scheme. See which ones perform best, and then use that info to make more.

    This is how you grow Pinterest traffic without burning out.

    Final Thoughts + What to Do Next

    You don’t need to be a Pinterest pro to make it work. You just need to get started with a clear strategy and keep it simple. Pick one product. Make a few strong Pins. See what happens. Then tweak and try again.

    And remember, this works best when your listings are already in good shape. That means clear mockups, strong keywords, and helpful titles. If you need a refresher on that, read 7 Simple Etsy Tips to Help You Sell More.

    Next steps:

    I’m cheering you on every step of the way!

    CONTINUE READING

  • Blog

    Cozy Fall Etsy Finds and a Favorite Printable Bundle

    It’s fall, y’all. And while it’s actually my least favorite season (cold and damp isn’t my thing), I can’t deny the appeal of fall’s cozy energy. This week, I’m sharing some fall Etsy finds that caught my eye, plus one of my favorite products from my own shop.

    From chunky blankets to fun fall scented candles, it’s a long list, but it’s a good one. Let’s get into it.

    Printable Fall Games Bundle

    If you’re looking for something fun, family-friendly, and easy to print, my Fall Games Bundle includes multiple activities like trivia, word scrambles, and even a roll-a-scarecrow dice game. These games are customer favorites and since you get 20, there are plenty to play! Just click the link below the image to check it out.

    Get the Fall Games Bundle by clicking here. Don’t forget to add the coupon code!

    Blankets for Peak Cozy

    These two are exactly what you want to grab when the weather cools off. Big textures, warm colors, and ready for your couch.

    Chunky Knit Blanket in Fall Colors
    Burnt Orange Throw Blanket

    Fall Earrings Worth Wearing

    If you like a subtle seasonal nod without going full costume, these pumpkin dangle earrings hit the mark.

    Pumpkin Dangle Earrings

    Autumn Home Decor I’d Actually Use

    I like seasonal decor that feels fun but not overdone. These pieces are cute, well-designed, and easy to incorporate into your existing setup.

    Forest Friends Fall Harvest Sign
    Pumpkin Welcome Mat
    Wood Book Stack Decor
    Mini Knit Pumpkins, Set of 3

    Fall Gift Box

    If you’re looking for something to send to a friend (or yourself), this gift box is a complete fall moment in one package.

    Pumpkin Hygge Fall Gift Box

    Candles I’m Coveting

    I did not realize how many fall-scented candles I liked until I pulled this list together. Each of these is beautifully packaged and sounds amazing.

    Pumpkin Taper Candle
    Fall and Halloween Tealight Sampler
    Spiced Pumpkin Latte Candle
    Pumpkin Cheesecake Dough Bowl Candle
    Set of 3 Autumn Candles
    Fall Dessert Tealights
    Fall Candle Sampler Pack

    I love supporting other Etsy sellers! If you have a shop you’d like me to check out, let me know. I’m always on the lookout for fun, creative finds to feature in future posts.

    And if you want help growing your own Etsy shop with printable products, come join my free Facebook group. It’s a great place to get feedback, support, and smart strategy for beginners and beyond.

    CONTINUE READING

  • Blog

    7 Simple Etsy Tips to Help You Sell More

    A woman typing on a laptop
    A woman typing on a laptop

    Hey there, Etsy enthusiasts! Are you ready to boost your sales and take your shop to the next level? Whether you’re just getting started or refining an existing shop, here are seven ways to grow your Etsy business and make more sales without adding more stress.

    1. Know Your Audience

    First things first: Do you know who you’re selling to? Understanding your audience is key. Imagine your ideal customer – what do they need? What are their interests? Once you have a clear picture, you can tailor your products and marketing efforts to meet their needs. Remember, it’s all about making that personal connection!

    Here’s a few reasons why this matters:

    • Better Targeting: Etsy’s algorithm needs clear signals to understand who your product is for, whether it’s busy moms, dog parents, or ADHD women.
    • Product Line Focus: It’s easier to create full product lines {10-20 items) when you can brainstorm for one specific customer and their needs.
    • Increase Revenue: You can increase the average order value when you can cross-promote other products that are the perfect fit for your audience!

    Do all of your products target that one ideal customer? If not, that’s okay! I have a few different target customers myself, but you definitely want to make sure you have full product lines for each target customer.

    2. Perfect Your Product Listings

    Ever wondered why some listings catch your eye more than others? It’s all in the details! Make sure your titles are clear and descriptive. Use high-quality photos that showcase your product from different angles. And don’t forget those keywords – think like your customer and use terms they’d search for.

    Most Etsy shoppers are browsing on mobile, so your primary listing photo needs to be clear and readable. Use text sparingly, choose fonts that are easy to read, and showcase the actual product.

    You want to make sure that you design your primary listing photo with a clear and readable font if using text, and showcase an actual image of the item. If you need help with product mockups, check out these high quality mockups to get started.

    3. Leverage Social Media

    Social media isn’t just for scrolling through cat videos (but who doesn’t love a good cat video?). It’s a fantastic way to promote your Etsy shop. Share behind-the-scenes looks, customer testimonials, and special offers. Engage with your followers and build a community around your brand. You’ll be amazed at how this can drive traffic to your store!

    Pinterest may not be a social media platform in the traditional sense – it’s a visual search engine. But it’s one of the best ways to showcase your products and bring traffic to your shop.

    Pro Tip: If someone clicks your link on socials (Etsy calls it Share & Save), Etsy reduces your fees by 4%.

    Follow us on Instagram and Pinterest!

    4. Engage with Your Customers

    Speaking of community, don’t underestimate the power of engagement. Respond to messages promptly, ask for feedback, and thank your customers for their support. Happy customers are more likely to return and recommend your shop to others. Plus, it’s a great way to build relationships and trust.

    If you’re after Star Seller status, you have to reply to every first customer message within 24 hours (except those flagged as spam) both to get and keep your status. Even though Star Seller doesn’t guarantee more views, it builds buyer trust.

    My Star Seller status and great reviews help potential customers trust my shop and feel confident purchasing from me. Great customer service is a best practice, not just a badge.

    5. Stay Organized and Plan Ahead

    Running an Etsy shop can be overwhelming, but staying organized can make all the difference. Use tools like printable planners (hey, I know a great seller for those!) to keep track of orders, marketing plans, and goals. Planning ahead means you’ll have more time to focus on creating and less time stressing.

    If you’re looking for an easy way to get organized, you can use AI to help you! Give ChatGPT, Gemini or whatever your favorite tool is, this prompt:

    “I’m creating a growth plan for my Etsy shop where I sell [insert product here]. My goal is to [insert your main goal, like make my first sale, grow my traffic, or streamline my listings]. Can you ask me strategic questions to help me figure out where to focus my time and effort for the biggest results?”

    6. Keep Learning and Adapting

    The world of online selling is constantly changing. Stay informed about Etsy updates, new marketing strategies, and trends in your niche. Join our free Facebook group for feedback and peer reviews – it’s a supportive space where we all learn and grow together.

    The Etsy Seller Handbook is your best free resource and source of truth for all things Etsy. You should refer to it often and follow all of their rules to ensure you have a compliant shop. This is what I use to develop all of my courses and trainings, along with my personal experiences, of course.

    Even though Etsy can be a great source of passive income, it still requires maintenance. Staying flexible helps you adapt to algorithm changes, product trends, and evolving customer needs.

    7. Embrace Email Marketing

    Have you started building an email list yet? It’s a powerful tool for reaching your audience directly. Share tips, new product launches, and exclusive discounts. It’s a wonderful way to keep your customers in the loop and encourage repeat business.

    Unlike social media or Etsy itself, your email list is a direct line to your audience. You control the platform, the timing, and the messaging. If people sign up for your email list, you know they want to be there and are interested in what you have to say.

    If you’re curious what this looks like, you can sign up for my email list below to get all of my Etsy advice in your inbox. I recommend using Kit (formerly ConvertKit) or MailerLite for your email service provider. You can check out everything I recommend on the Resources page.

    Final Thoughts

    Remember, success on Etsy doesn’t happen overnight, but with dedication and a little creativity, you can elevate your shop to new heights.

    By joining our mailing list, you’ll get exclusive access to content designed just for busy people like you who are on a mission to organize their business and see real results. Plus, you’ll be the first to know about new courses, free resources, and special offers.

    You don’t have to do this alone. Let’s grow your shop, stay organized, and build something that works for you.

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  • Blog

    Is Etsy a Good Side Hustle?

    A woman in an orange shirt sitting at a table painting with watercolors
    A woman in an orange shirt sitting at a table painting with watercolors

    Thinking about starting a side hustle and wondering if Etsy is the right fit? You’re not alone. Whether you’re juggling a full-time job, family responsibilities, or just looking for a creative outlet that brings in extra income, Etsy can be a solid place to start. Let’s take a closer look at whether this platform is a smart option for you, and how to get started if the answer is yes.

    Why Etsy?

    Etsy is one of the few platforms that makes it easy to sell handmade goods, digital products, and vintage items without needing to build your own website. If you’re creative (or not that creative!), organized, and motivated to build something of your own, Etsy gives you the tools to do that on your own schedule.

    One of the biggest benefits? You can build your shop around your life, not the other way around. You don’t need to be available 24/7 to make it work. If you’re selling digital products like printables, the process can be almost entirely automated once you’ve created your listings.

    I’ve been selling on Etsy for about two years while working a demanding full-time job. For me, it turned from a casual idea into a great way to make side income and serves as a creative outlet that I didn’t even know I needed. Not only is making hundreds (or even thousands!) of dollars a month possible for me, it is possible for you, too!

    You won’t get rich quick or overnight, but if you are willing to put in the work and effort, you can get rewarded.

    Can Etsy Really Work for a Busy Schedule?

    Yes, but it requires intention. One of the reasons Etsy works well as a side hustle is because you can scale it at your own pace. You can work on it a few hours a week, batch your product creation, and grow gradually.

    You’ll need to put in time up front to create your products and listings, but once those are live, Etsy can handle the selling while you’re living your life.

    It’s great when I’m sitting in a meeting and I see my cha-ching notifications, or wake up to them, or even while I’m on vacation! Selling printables on Etsy lets me do that.

    This isn’t about hustle culture. It’s about working smarter and building something sustainable on your own terms.

    What Can You Sell?

    There’s a wide range of options, but here are a few categories that are beginner friendly and scalable:

    • Digital downloads (printables, planners, templates) – that’s what I do!
    • eBooks or guides based on your skills or interests
    • Handmade items like jewelry, home decor, or gifts – turn your hobby into a shop
    • Custom designs like invitations or wall art

    If you’re not sure where to start, think about what you enjoy making or solving. What do people ask you for help with? That’s often where your best product ideas are hiding.

    Still stuck? Our Facebook group is a great space to brainstorm ideas, get honest feedback, and see what others are building.

    Common Challenges and How to Handle Them

    Every platform has a learning curve. On Etsy, you’ll want to get familiar with things like keywords, listing photos, pricing, and customer service. It’s not hard, but it does take some practice.

    The good news is you don’t have to figure it out on your own. There are tons of resources (many of them free) and the Etsy Seller Handbook to help you learn along the way, and a supportive community can make a huge difference. You can check out our Shop here for the courses and templates we sell.

    I’ve made mistakes, too. It’s part of the process. What matters is that you keep going and keep learning.

    Getting Started

    If you’re ready to dip your toe in, here’s what to do next:

    1. Decide on a product line – Start with one idea and keep it simple.
    2. Create a few listings – Focus on your images, titles, and descriptions.
    3. Do basic keyword research – Use tools like Etsy search suggestions or the keyword tools I recommend in this article.
    4. Open your shop – Don’t wait for it to be perfect. Get something live and improve as you go.
    5. Join a community – Get feedback, ask questions, and connect with other sellers who get it. You can join ours here.
    6. Read this post – Are You Ready to Start Your Printables Business on Etsy?

    None of this needs to be overwhelming. One listing at a time is enough to get started.

    So, Is Etsy a Good Side Hustle?

    Yes! If you’re looking for something flexible where you can be creative with a super low-cost to start, Etsy is a great fit. Etsy won’t make you rich overnight, but it can absolutely become a reliable income stream if you stick with it and treat it like a real business.

    The more consistent you are, the more you’ll learn what works for your shop. You don’t need a huge audience or a full-time schedule to make sales. You just need a plan, a willingness to learn, and a little support along the way.

    If you’re ready to get started, or just want to see what’s possible, come join our free Facebook group and connect with others who are building their Etsy side hustle, too.

    Let us know if you have questions or want help brainstorming your first product idea. I’d love to hear from you in the group!

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  • Blog

    Are Etsy Ads Worth It for New Sellers?

    A faceless person in a mustard colored sweater typing on a laptop
    A faceless person in a mustard colored sweater typing on a laptop

    If you’ve opened an Etsy shop recently, you’ve probably seen the little prompts encouraging you to try Etsy Ads. Etsy makes it sound like a quick way to boost traffic and get more sales. But is it really that simple?

    In this post, we’ll walk through what Etsy Ads actually are, why they can be risky if you don’t have a strategy, and how to tell when you’re actually ready to try them.

    What Are Etsy Ads?

    Etsy Ads are promoted listings that show up higher in search results. You set a daily budget (as low as $1/day), and Etsy shows your listing to more people. But here’s the deal: you only pay when someone clicks on your listing, not when they just scroll by.

    Sounds good, right? But if you don’t know how your shop is performing or what products are converting well, you can spend money fast without seeing any return.

    What Happened When I Used Etsy Ads Too Soon

    In the first few months I was on Etsy, I wasn’t seeing a lot of traffic or views.

    A whopping 35 my first month, and only 11 my second month – I did make one sale though! Since I didn’t have anyone like me giving me Etsy advice, I turned on ads in my third month. I didn’t have a plan. I hadn’t tracked what products were getting views, I didn’t understand keyword strategy yet, and I didn’t have enough data to know what was working.

    Result? I spent more than I earned. Like $60 more! So I had to pay Etsy for that crazy month – and it took me months to make it back.

    If you’re new, I don’t want that for you.

    Why Do People Use Etsy Ads?

    Once your product is getting steady views and sales on its own, ads can give it a helpful boost. More visibility can lead to more sales, and more sales can help you rank even higher in Etsy’s search results.

    But here’s the thing: Etsy ads won’t fix a listing that isn’t working. If people aren’t clicking or buying, ads won’t magically make them start. You’ll just end up paying to promote something your audience doesn’t connect with…yet.

    What Your Shop Stats Can Tell You (For Free)

    Before spending money on ads, dig into your shop stats.

    • Go to your Shop Dashboard
    • Click Stats
    • Change the timeframe to “Last 30 Days”
    • Scroll down to see which listings are getting views and which aren’t

    Compare listings that are performing well with ones that aren’t:

    • Is the first image clear and attention-grabbing?
    • Does the title include keywords your buyer would use to search?
    • Are you using all 13 tags, and are they specific?

    Sometimes small tweaks like rewriting your title or changing your thumbnail image can make a big difference. And you can do all of that without spending a dime.

    What If You Don’t Have Any Views?

    New listings need time. While Etsy doesn’t say exactly how long it takes, and depending on the product, it seems to be somewhere between 2–6 weeks for Etsy’s algorithm to learn what your product is, who to show it to, and ultimately where you’ll land in search.

    So before you call a product a flop, give it time. I’ve had plenty of products that didn’t sell and eventually expired. And that’s okay. That’s part of the process. Some I’ve tweaked and tried to improve, others I just go.

    Use this time to improve your images, test different keywords, and keep building your shop. Once you’ve got some traction, then consider running ads.

    How Do You Know When You’re Ready for Etsy Ads?

    You’re probably not ready if:

    • The listing is brand new or hasn’t made any sales
    • You haven’t tested your SEO or first image
    • You don’t know how to check where your views are coming from
    • You’re not sure how to track ad performance

    You might be ready if:

    • The listing has made organic sales
    • You’ve tested and improved the listing
    • Your SEO and photos are clear and clickable
    • You’re willing to spend $1–2/day for 1–2 weeks
    • You can track your results and adjust if needed

    Are Etsy Ads Worth It?

    Here’s my honest take:

    • If you’re still figuring out your shop and what works, hold off.
    • If you’ve got a listing that’s already performing well, test it with a small daily budget and keep a close eye on your results.

    Ads can help, but they aren’t a fix for listings that haven’t found their audience yet. Use Etsy Ads to scale what’s already working, not to try and force something that’s not.

    Want more practical Etsy tips like this?

    Sign up for our newsletter here.

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  • Blog

    5 Funny Etsy Finds for Dog Parents

    You can find just about anything on Etsy, and recently I stumbled across a few listings that are perfect for dog parents. Whether you’re shopping for yourself or someone who talks to their dog like a person, these made me smile – you have to check them out!

    1. Crochet Dog Earmuffs

    These are handmade, soft, and clearly designed for photo ops. Definitely not essential, but very fun.

    Crochet Dog Earmuffs

    2. “I’d Love to But My Dog Said No” Shirt

    If your dog’s opinion overrides your social plans, this shirt is for you. It’s funny, casual, and gets a good reaction.

    Dog Said No T-Shirt

    3. Waterproof Dog Butt Scoot Sticker

    This sticker is surprisingly well made and just funny enough to add to a water bottle or laptop. It’s waterproof, too.

    Dog Butt Sticker

    4. Regal Pet Portrait

    You send in a photo and get back a custom royalty style portrait of your dog. It’s very detailed and well done. Perfect to showcase who rules your home.

    Custom Royal Pet Portrait

    5. Dog Mom Shirt

    Clean design, soft material, and a nice fit. This is one of those easy-to-wear, go-to shirts.

    Dog Mom Shirt

    I hope you found these Etsy finds as funny as I did!

    Want to Share Your Shop?

    If you have an Etsy shop of your own and want to be featured in a future post, feel free to send me the link. I love supporting creative sellers.

    And if you’re building your own printable shop and want help, come join the free Facebook group for Etsy sellers. It’s a space to get real feedback and practical strategies.

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